90% of customer purchase decisions are made subconsciously

We help you to better understand the place in your customer’s mind where most purchasing decisions are made.

The GeniusGroup creates decision models that provide the insights into your customer’s subconscious purchase triggers. We uncover what motivates them and what turns them off most about your brand and offering. 

Once created, we make the models accessible where they do the most good – in your hands. We make sure these models are simple and actionable for you, without the need for any data scientist or interpreter.