ConsumerGenius

Leveraging Genius for Direct to Consumer on a National Scale

In many situations, it makes more sense to segment a large group of customers instead of a one-on-one basis. We’ve partnered with the industry’s richest data warehouses to apply our models created in the Genius Group on a mass scale to allow for customized marketing and communications for direct-to-consumer communication. Using our proprietary mass enhancement algorithm, our models are designed to interface with big data suppliers resulting in immediate experience preference categorization of prospective customers.