Understanding Why Your Most Loyal Fans are Loyal To You – and the Marketing Insights that Knowledge Provides
Whether you are responsible for a professional or a college sports team, season ticket holders and premium seating buyers are the focus of many marketing efforts. The challenge is that no matter how much you know about each fan’s lifestyle, income and behaviors, you still don’t’ really know what motivates them to purchase tickets to your team.
You already probably already know that for many premium loyal fans, the level of fandom is not directly related to quality of play or winning. What if you could uncover the real motivation behind why they choose to participate each season?
SportsGenius creates team specific fan models that get to the root of why fans choose to buy season or premium tickets. With this knowledge, you then know how to communicate and manage each fan and align with their motivation.
Give us a call today to find out how we’re starting to change the way teams connect with their most loyal fans and creates a winning game for everyone.